Focusing your time on where the income is..
It may sound cliché but the saying is so applicable, true, and effective that one cannot ignore it. Being an entrepreneur and small business owner today, one is compelled to be innovative and a professional multi-tasker and delegator.
Focus on prioritizing
To work smarter means that one does not waste time, energy, or resources on tasks that are either insignificant or inefficient. If we focus on what our priorities should be then we are increasing our efficiency. Many new entrepreneurs tend to want to do everything themselves, and even though it’s good to know all that is involved in our business, we cannot do everything ourselves and do them well. Often seeking perfection leads to procrastination and nothing gets completed.
“Time is money,” resonates with entrepreneurs because often we are the business and our time is what we are selling. Though our business focus may not be explicitly on making money, a business will be successful only if it is profitable enough to stay viable. Creating sustainable systems that do not involve you at every turn is a huge game changer that I work with my clients on. We want our work to be worth our time and using our brilliance on developing ideas and moving things forward, not wasting time doing what others can do better. Don’t waste time trying to get done the things you dislike most, this is where you will get sidelined.
Getting things crossed off the list
Taking time to organize and evaluate what needs to be done is time well spent. When we make a list of what we are able to do, and delegate to someone else what we cannot do, tons more gets done. Just because we are able to do something ourselves doesn’t mean that it is best for us to do it. There may be professionals who dedicate themselves specifically to that one task; their undivided attention on that one task may be more effective to getting to completion. Focusing on the tasks that will bring in income is where I direct my clients, this is what will ultimately allow you to delegate the work that does not excite you.
When we are making progress towards a certain goal, it serves as motivation and creates space for us to spend more time doing what we enjoy and reaping the benefits of running your own business.
Happy to talk about ways to improve your efficiencies and your income for your business.