PAGE 54
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1921
Route 22 West, Bound Brook
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732-356-7333
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3568
Route 22 West
(
Next to Walmart)
Whitehouse, NJ 08889
908-823-9000
1169
Route 202
(
Next to Tex Liquors)
Branchburg, NJ 08876
908-218-1100
BENCH
FASHION
FLOORS
31
Frelinghuysen Ave.
Raritan
Grace Hendelman
Bench Fashion Floors
has
provided excellent customer serv-
ice and professional installations
for over four decades. They pri-
marily service Somerset County,
but they are willing to help others
in New Jersey find the right floors
for their homes.
The showroom is easily found
on the corner of Rt. 206 South
and Frelinghuysen Avenue in Rar-
itan and the employees are more
than happy to give directions if
anyone is lost. It is this extra-mile
service that gives a very friendly
atmosphere for all who enter/call.
This extra-mile mantra has
been used from the day
Bench
Fashion Floors
opened their
doors in 1965 by Mr. Theodore
Bench. Now opened by his son,
Bench Fashion Floors
continues
to be family owned and operated.
“
There is a high level of person-
al care here that you don’t get
with the bigger stores,” says Crys-
tal Howard, head of sales. “We
take a lot of pride in the business
and in the name we represent. We
don’t work on commission so we
sell what the customer needs at
the best price they can get it for.”
“
We care about whether our
customers are satisfied; they are
people we see in our supermar-
kets, school meetings, churches,
and neighborhoods. We want
them to smile when they see us,”
says Caroline Reddan, in sales.
“
Home repair is a journey that we
walk alongside our customers,
who then become our friends in
the process.”
Bench’s
co-workers are long
term employees that generally
have over ten years invested with
the company if they are not actu-
ally family members. This makes
the struggle of changing one’s
home more comfortable if they
have the ability to work with the
sales representative they did last
time.
The abundance of products at
Bench
make for a one-stop-shop-
ping experience. They have a mul-
titude of ceramic porcelain tile,
carpet, laminate, commercial
goods, wood, linoleum, rem-
nants/area rugs and sundries to
choose from. And of course they
carry brands that the average
consumer knows and loves.
Though, the showroom is exten-
sive, space is limited. If they do
not have the sample the con-
sumer is looking for,
Bench
is still
able to get the product from the
manufacturer.
Once items are selected, a free
estimate is given. Once a contract
has been drawn up, and signed
the process moves quickly. For
the most part, any material can
arrive in the store between seven
to ten days, and they can usually
install within the week they
receive the materials. At the end
of the day, customers can rest
easy knowing that they have
ordered first quality goods with
installation crews known, and
trusted by the company.
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