FEBRUARY 2013
THE BERNARDS-RIDGE CONNECTION
PAGE 5
GRAND OPENING
L L O Y D ’ S O U T L E T
PREMIUM FIRST QUALITY HOME FURNISHINGS
CENTURY
DREXEL
HERITAGE
THEODORE
ALEXANDER
FRENCH
HERITAGE
VANGUARD
SHERRILL
HIGHLAND
HOUSE
AND MORE. . .
RUGS, LIGHTING,
ACCESSORIES, VINTAGE FINDS,
NEW MERCHANDISE
ARRIVING WEEKLY
All AT
40-75%
OFF
LLOYDʼS OUTLET 130 W. MAIN ST, SOMERVILLE, NJ 908.526.4344
•
MON-SAT 10-6 SUN 12-5
LLOYD’S FURNITURE
130
West Main Street, Somerville
By: Tatiana Javier
Lloyd’s Furniture,
commonly referred
to as an anchor store among its customer
base, is celebrating their 63rd year serving
Somerville and its surrounding communi-
ties. Currently one of the oldest, family-
owned furniture businesses in New Jersey,
Lloyd’s
began as a humble Mom and Pop
unpainted furniture store in 1950 founded
by Lloyd and Marjorie Silverman.
In the dwindling era of private busi-
ness, son Jeff Silverman has managed to
carry on Lloyd’s legacy while evolving with
the needs of the twenty-first century
household but never neglecting commit-
ment to excellence and customer service.
“
Lloyd’s
is one of the few stores remain-
ing that offers quality furniture,” says Jeff
who now presides over the company with
his wife Ghislaine.
After acknowledging the changing
market for furniture, Jeff and Ghislaine
were inspired to ring in the New Year by
reinventing
Lloyd’s
to better suit the needs
of the evolving customer. Ghislaine, who
previously spearheaded
Lloyd’s French
Shop
and doubled as the store’s buyer and
designer, combined efforts with her hus-
band Jeff to transition the existing
Lloyd’s
into a discount furniture establishment.
Without sacrificing quality for quantity,
Lloyd’s
now offers fine furnishings at
lower pricing while maintaining the
integrity of their service. “One of the rea-
sons we have successfully stayed in busi-
ness is because we have changed with the
times,” explains Jeff who is adamant on
running a business completely committed
to the needs of the customer.
After meeting with several contacts at
premium furniture companies spanning
the U.S. and Europe, purchasing new
showroom pieces, and revamping market-
ing strategies, the Silvermans have man-
aged to transform
Lloyd’s
into the per-
fect, one-stop shopping destination for
furniture. Dubbed
Lloyd’s Outlet,
in
order to match its new mission to provide
reduced prices, is scheduled to open the
beginning of February in their 14,000
square foot location at 130 West Main
Street in downtown Somerville.
Lloyd’s Outlet
will feature the latest
designs in home furnishings, styles includ-
ing country French, traditional, contempo-
rary and transitional from high end manu-
facturers such as Century, Drexel Heritage,
Sherrill, Vanguard, Theodore Alexander
and French Heritage to name a few.
Along with affordable yet unique fur-
nishings,
Lloyd’s Outlet
will be showing
hand tied area rugs, lighting, and several
other accessories sprinkled with statement
and vintage pieces of all kinds from
Europe, all at outlet savings of 40%-75%
off. Most items can be purchased right off
the showroom floor, but special orders can
be placed as well at big savings.
Coupled with a wide array of inventory,
Lloyd’s Outlet
will also be offering interi-
or design services to alleviate the stress
attached to do-it-yourself designs that
have the potential to transform your
house into a home.
“
You will never know what you are
going to see when you come in to the out-
let,” says Jeff, “these markdowns on qual-
ity home furnishings will ensure that items
will sell fast allowing us to change weekly
with different and fashionable statement
makers. We want to inject fun with unique
pieces that will make a statement in the
customer’s home.”
If your 2013 bucket list contains any
sort of home décor aspirations or hopes of
renovation, look no further!
Lloyd’s
Outlet
is at your service. Again, they are
located at their same location at 130 West
Main Street with free parking on
Davenport Street. For more information
call (908) 526-4344.
Jeff & Ghislaine Silverman
www.theconnectionsnj.com