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Health and Wellness
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Raritan 908-575-1400
Martinsville 732-868-1100
10
Physicians. 7 Locations.
Serving New Jersey for over 25 years
For our other locations and more
information call 1-866-340-FOOT(3668)
Or visit our
www.njfootdoctors.com
to schedule an appointment.
Most private insurance plans accepted.
Financing available.
24
hour patient help line.
Sophia Chadda, D.D.S.
Periodontics,
Including Dental Implants
DIPLOMATE, AMERICAN BOARD OF PERIODONTOLOGY
Diplomate, American Board of Periodontology
Assistant Professor of Periodontics UMDNJ
PERIODONTICS,
INCLUDING DENTAL IMPLANTS
•
Specialized treatment of gum/
periodontal disease
•
Prevention
•
Dental Implants
•
Cosmetic gum treatment
•
Laser treatment
•
Regenerative treatment
41
Stonehouse Road
Basking Ridge, NJ 07920
908-626-0333
Visit us at:
www.drsophiachadda.com
OFFICE HOURS BY APPOINTMENT
New Jersey Specialty Permit Number 5246
at “Dr. Sophia Chadda
”
With 65 percent of adults in the U.S. either
overweight or obese, identifying an effective
fitness solution has become imperative. But
the $20 billion dollar weight-loss industry
offers a myriad of products and services that
make it overwhelming for many inexperi-
enced consumers to find the best fit.
As of late, niche gyms are popping up around
the country, offering a more focused workout
regimen for clients. Joe Moore, president and
CEO of IHRSA, predicts growth in the niche
personal training facility, “where everyone
who comes in is on a regimen designed by a
trainer.” Moore goes on to say, “…as the
industry grows, it will become more diverse,
not more alike, and we will see success in dif-
ferent niches.”
Recognizing the growing need for a fitness
concept that offers it all in Somerset and
Union Counties, local resident Rob Maistickle
and his father, Joe Maistickle, opened Get In
Shape For Women in Warren in March 2010.
The upscale, private franchise studio, which
offers small group personal training for
women and combines weight training, cardio,
nutrition support and accountability in each
one-hour session, quickly gained a loyal fol-
lowing in the community. This year,
Maistickles expanded their operation further
with another studio in Westfield.
“
We’ve found that starting a new fitness
regime, especially when you’ve been out of
the game for awhile, can be extremely intimi-
dating,” said Rob Maistickle. “Clients regular-
ly share their concerns about going into a big
box gym and not understanding what to do
or how to use certain machines to their bene-
fit. When working out in such a large facility,
there’s a lack of support and it can be very
impersonal and stressful causing many people
to fall off the wagon quickly.”
According to IDEA Health and Fitness
Association, 70-80 percent of people discon-
tinue their exercise program after two to
three months. Furthermore, 75 percent of
people who exercise are not getting the
results they wanted. But out of the 25 percent
of people who are getting results, 90 percent
of them are working with a personal trainer.
At Get In Shape For Women, the premise is
simple: One personal trainer works with up to
four women at a time during each one-hour
session consisting of 30 minutes of weight
training, 25 minutes of cardio, plus nutrition
coaching for a complete training program.
The comprehensive branded four-part trans-
formation model, encompassing weight train-
ing, cardio, nutrition support and accountabil-
ity, is focused entirely on results. Holding
clients – the target demographic is women 35
and older – accountable to someone other
than themselves is what sets Get In Shape For
Women apart from other personal training
and fitness programs often costing two or
three times as much. Personal trainers help
clients set an achievable goal and then hold
them responsible for reaching it, with weight
and body-fat percentage checked every week.
“
We foster a positive, encouraging environ-
ment for our clients, but that doesn’t mean
we go easy on them,” said Maistickle. “One
of the main reasons people fail at maintaining
their fitness program is due to lack of
accountability or structure in their routine. We
make sure each client sets a realistic goal, puts
her time in effectively at the studio, is educat-
ed about what she’s eating and is being fully
supported along the way.”
Between the Warren and Westfield locations,
many clients have reached and exceeded their
personal goals. Multiple women have hit the
100-
pound weight loss mark – one in only 9
months of joining – while other women have
found Get In Shape For Women to have other
positive impacts on their lives.
“
Many of my clients have lost weight and
become healthier overall since joining Get In
Shape For Women,” said Maistickle. “But
more importantly, they feel a sense of cama-
raderie among the other members and that
support network goes a long way.”
Some of Maistickle’s clients started as dia-
betes patients and, since maintaining consis-
tent visits to Get In Shape For Women, are no
longer in need of medication.
Due to their success and the increasing
demand for their services, the Maistickles plan
to open additional locations in the area,
including one in Cranford and Bridgewater,
respectively.
About Get In Shape For Women
Founded in 2006 by
Brian Cook, Get In Shape
For Women offers small
group, personal training
for women in a private,
upscale studio. Clients
experience weight train-
ing, cardio, nutrition support and accountability for a
complete fitness program for women. The company
currently operates 100 studios in 18 states across the
country and expects to add 20-25 additional loca-
tions by the end of 2013. Get In Shape For Women
plans to grow 25 percent each year toward its even-
tual goal of 5,000 locations worldwide. The
Northeast, particularly New Jersey, is the primary tar-
get for growth in 2013. For more information,
please visit www.getinshapeforwomen.com.
GET IN SHAPE FOR WOMEN OFFERS ALTERNATIVE
FITNESS SOLUTION IN WARREN AND WESTFIELD
Smaller, Niche Gyms On the Rise in Northern New Jersey
By: Rob Maistickle
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